Christian Schneider

Author, Columnist

Neumann’s Novel Fundraising Strategy

Fundraising for a statewide campaign is always tough. The same group of donors is asked to give, and give, and give again – all to help candidates that likely don’t have a chance of winning.

But Mark Neumann has changed all that with a novel new fundraising appeal.

On Friday, Neumann, who has turned his once-promising gubernatorial campaign into a longshot candidacy worthy of a Fellini movie, debated primary frontrunner Scott Walker. The interview took place on radio talk show host Jeff Wagner’s show and was broadcast from the Wisconsin State Fair grounds.

Shortly after the debate, I received an e-mail from Neumann’s campaign, with the subject simply saying “Neumann Wins Debate.”

(I always get a kick out of these debate “victory” declarations. As I have said a hundred times, we should do debates more like WWE wrestling, where the moderator picks a winner, hands them the belt, then they get to hit the loser with a folding chair.)

The e-mail was addressed as follows:


Mark Neumann won today’s debate with Scott Walker at the Wisconsin State Fair! The debate was aired on radio 620 WTMJ and hosted by Jeff Wagner. It proved three important points, heading into these final weeks before the September 14 primary.

And off it went, explaining how Neumann supposedly destroyed Scott Walker in the debate. (I actually listened to the debate, and it was a bit of a snoozer. Needless to say, I think Scott Walker will be able to show his face again in public.)

But after all the talking points, Neumann’s press release ended up with this line:

P.S. Mark Neumann is a successful businessman who has a conservative plan to cut spending and cut taxes to create jobs. If you like to, please help us continue the momentum from today’s debate victory and donate $5, $15, $25, or $50 by clicking here.

There it is – a novel new approach to fundraising; don’t just ask the “press” to cover your campaign, go ahead and ask them for cash. Hey – reporters and newsrooms seem to be doing pretty well financially these days, why not just throw a casual fundraising appeal on the end of your press releases, too?

I’d love it if Neumann showed up on Mike Gousha’s show on Sunday morning, and after his interview, the on-air closing goes like this:

Gousha: “Mark Neumann, candidate for governor, thank you for joining us this morning.”

Neumann: “Pleasure to be here, Mike – and oh, while I have you here, can I maybe get 50 bucks? And do you validate parking?”

Gousha: “Please get off my set.”

1 Comment

  1. Mr. Pelican Pants

    August 10, 2010 at 1:59 pm

    Neumann’s use of the word “conservative” every four seconds seems to bite him here. He says, “I have a conservative plan to cut spending and cut taxes…”

    I don’t want a “conservative” plan, I want an aggressive plan to cut taxes and spending! Someone over at Team Neumann needs to put down his book and pick up a thesaurus.

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