In what may be the greatest movie marketing ploy of all time, the promoters of \”Snakes on a Motherf***ing Plane\” have set up a website where you can send a friend a personal message from Samuel L. Jackson. Imagine my surprise when I clicked on this link imploring me to take \”My Homeboy Neil\” to the \”best movie of all time.\” I have been informed that the \”Neil\” reference is supposed to be \”Neil Heinen,\” who is, by the way, the first person I would choose to see the movie with.

So send your loved ones a Snake-gram today. They will probably never speak to you again, but that might actually be a good thing.